Generational change requires new social media marketing skills
The kids are alright after all.* They simply aren’t talking to the rest of us. Young consumers, ages 19 to 34, are cemented to the internet and social media more…
Explore TikTok for a unique look at branding to young people
TikTok is the fastest-growing social media channel in the world. And if you are over 24, you may never have seen it. Mostly kids and young adults engage with TikTok,…
Six tips on how to make Facebook work for your business
Under the category of “Nothing in Life is Getting Easier,” we can add promotion of your business on social media. Over the past couple of years, Facebook has slowly made…
Facebook takes control of cookies to give advertisers better information
You didn’t see the coding change Facebook made in October but you should notice a better response to the ads you place on the social media network. As you know,…
Optimizing your company’s Instagram
Take the shot and post it! Maybe edit the picture a bit and apply some filters which are easily accessible. Find the right hashtag or memorable quote and you are…
Why you need to understand Europe’s new website standards
WBy now, you have become accustomed to a message at the bottom of websites you visit that reads similar to the following: This site uses cookies to store information on…
Four programs to make you look like a social media pro
Does this sound familiar? You create a Twitter account, post messages for several days, and then slow down to once every few days. Soon it’s been weeks. The most recent…
Three tips you can use as Facebook overhauls the newsfeed
If you run a business that relies on Facebook to engage customers and potential customers, your world is about to change. Facebook announced that, starting in the next few months,…