The importance of building a content strategy

A smile is a great way to sell yourself. When you are selling goods and services, content is just as important.  Successful companies attract potential customers, and convert them to buying customers, with…

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How to connect your business to Millennials

It’s official: Millennials are changing the (consumer) world. A report from management consulting firm McKinsey & Company shows what younger consumers expect as they buy and engage with brands. The…

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