5 Reasons A Responsive Website is Essential for Your Business

5 Reasons A Responsive Website is Essential for Your Business

Today, using the internet is comparable to using electricity.  Mobile usage is soaring and businesses need to adapt with beautiful and responsive sites. Having a great website can make a huge difference for the visibility of your company.  Want to see how a mobile-responsive website will help you? Here are a few that matter to us to Bingley:

1.  It Improves Your SEO Ranking

You don’t have to know the specifics of SEO (Search Engine Optimization) to know that it is important for your site to get shown across the internet. You will rank/be indexed higher on Google if you have a responsive site. High rankings = more visibility. And more visibility = more site viewers and customers.

2.  Social Media and Blogging Brings More Mobile Traffic

If you have a well rounded marketing plan it probably involves some social media sharing and blogging. Content marketing and social media will bring your site more website traffic. You will need a responsive site so your visitors are able to use your site to its fullest potential.

3.  Speed is Necessary

Your site should load within seconds. If it takes any longer then that you will lose people quickly. There is nothing more frustrating to would be buyers then when a site isn’t loading or they can’t navigate easily through the site. Responsive sites help to reduce these types of bugs.

Mobile Phone

4.  It Makes It an Easier Experience

It’s easy to believe that more than 58% of American adults own a smartphone and almost 60% of all website traffic is from our phone!  It is absolutely essential to have a site that is responsive enough to handle people looking at it from different devices, not merely a desktop computer. If you keep your viewers interested, it is less likely they will jump off to a competitor’s site too!

5.  It Provides a Better User Experience

Overall you want to have a website that will be easy for your visitors to navigate. If your website is responsive there will be no need for pinching and zooming to see different parts of it correctly. This increases the likelihood that people will stay on your site, see your content, and/or buy your products. Your website will also adapt to devices of various sizes which will make it look crisp and clean regardless of where it is viewed.


As you can see a responsive site can take your business to the next level. If you don’t know where to begin when it comes to building a better site, click here and we can chat!