How to connect your business to Millennials
It’s official: Millennials are changing the (consumer) world. A report from management consulting firm McKinsey & Company shows what younger consumers expect as they buy and engage with brands. The…
Imagine your best customer, and stop marketing to everybody else
No matter how great your product is, and despite your devotion to customer service, most people won’t buy what you sell. A common mistake of entrepreneurs, however, is to try…
Why you need to understand Europe’s new website standards
WBy now, you have become accustomed to a message at the bottom of websites you visit that reads similar to the following: This site uses cookies to store information on…